Business Case Studies

Newly formed businesses and entrepreneurs thinking of setting up in business across East Staffordshire are being urged to take advantage of the Enterprise for Success scheme aimed to help flourish businesses. One business who has been on the programme is Magic Latern Media – her story is below.

Magic Lantern Media

Former Health Editor of the Birmingham Mail, Paula Young has worked in PR for more than 14 years. In 2012, Paula decided to explore her love of video and undertook an MA in broadcast journalism at Staffordshire University.

Paula graduated with distinction and used her new filmmaking skills to help promote Cancer Research UK’s work.

Wanting to progress her business idea Paula met one of Blue Orchid’s Enterprise For Success business advisors at a networking event where she discussed her idea in more detail. She subsequently attended the two day business-planning masterclass and received follow up bespoke 1-2-1 support from her dedicated advisor.

Since then, she has created online videos for businesses and taught others how to shoot and edit professional videos using nothing more than a mobile phone.

Her work has appeared on ITV™ regional news, on the “Made In Birmingham” local TV channel and on charity websites.

Paula offers a variety of services – one of which is filming and editing on a standard mobile phone. Useful for small businesses trying new ways of promotion.

Download her case study